Salesforce Launches Generative AI for CRM, Einstein GPT
Salesforce has launched generative AI CRM technology Einstein GPT that delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at a hyper-scale. Salesforce will use generative AI to change every customer experience with Einstein GPT. Salesforce’s proprietary AI models will be enhanced by Einstein GPT with real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and integrates all of a company’s customer data, as well as generative AI technologies from an ecosystem of partners.
Customers can then use natural language prompts within their Salesforce CRM to generate content using Einstein GPT that continuously adapts to changing customer information and needs in real-time. Customers can connect this data to OpenAI’s advanced AI models out of the box or select their own external model.
For instance, Einstein GPT can automatically generate code for developers and generate personalized emails for salespeople to send to customers. It can also automatically generate targeted content for marketers to improve campaign response rates and specific responses for customer service representatives to answer questions more quickly.
“With the emergence of real-time technology and generative AI, the world is going through one of the most dramatic technological changes. This is significant because every business is working to engage with customers in more intelligent, automated, and personalized ways right now, according to Marc Benioff, CEO, Salesforce. “Einstein GPT is another way we are opening the door to the AI future for all of our clients. We’ll be integrating with OpenAI at launch. It works in conjunction with our Data Cloud and is integrated with all of our clouds, as well as Tableau, MuleSoft, and Slack.”
Integrating with OpenAI: To produce accurate and dependable AI-generated content, Salesforce is fusing OpenAI’s enterprise-grade ChatGPT technology with its own private AI models.
Sam Altman, CEO, OpenAI, said, “We’re pleased to apply the power of OpenAI’s technology to CRM. This will enable more individuals to take advantage of this technology, and it enables us to learn more about real-world usage, which is essential for the responsible development and deployment of AI, a belief shared by Salesforce and us.
Salesforce Ventures’ $250 million Generative AI Fund is another new initiative the firm has made public. Salesforce Ventures is the company’s international investment arm. The new $250 million fund will support the ecosystem, make investments in high-potential startups, and encourage the creation of creative, trustworthy AI.
Einstein GPT in CRM
The latest version of Salesforce’s Einstein AI technology, known as Einstein GPT, will generate more than 200 billion AI-powered predictions every day across Customer 360. Additionally, clients can use ChatGPT or other top large language models in conjunction with proprietary Einstein AI models to combine natural language prompts with CRM data to activate potent, time-saving automation and produce personalized, AI-generated content. Launching today are:
· Einstein GPT for Sales: Automate sales tasks including email creation, meeting scheduling, and interaction planning.
· Einstein GPT for Service: Convert case notes from the past into knowledge articles. Create customized agent chat responses automatically to speed up service encounters and improve customer satisfaction.
· Einstein GPT for Marketing: Personalized content is generated dynamically to engage clients and prospects across email, mobile, online, and advertising.
· Einstein GPT for Slack: Provide AI-powered customer insights via Slack by surfacing end-user behaviors like editing knowledge articles and providing smart summaries of sales prospects.
· Einstein GPT for Developers: With Salesforce Research’s in-house Big Language Model, increase developer productivity by leveraging an AI conversation assistant to generate code and ask questions for languages like Apex.
Slack ChatGPT, created by OpenAI: Moreover, the ChatGPT for Slack app is being introduced by Salesforce and OpenAI. New AI-powered chat summaries, tools for learning about any subject, and writing support are all provided by this app.
Originally published at https://itvarnews.techplusmedia.com on March 10, 2023.